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Traffic Optimization vs. Conversion Optimization

Traffic Optimization vs. Conversion Optimization

Here’s an article by Oli Gardner who makes a very clear case for why optimizing your lead conversion process/funnel is more important than focusing solely on traffic generation.

http://www.marketingprofs.com/articles/2011/4483/clicking-me-softly-a-five-day-crash-course-in-conversion-day-1

 

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