I just received a notice from Google as an AdWords advertising notifying me that Google is dropping the explicit ability to target/exclude ads to the 0-17 age group. This age group will no be rolled into a new category called “age – undetermined”.
Today, Google announced that it will be displaying some paid ads below search results (opposed to the side). I was not able to confirm, but still assume ads above search results may co-exist with those below search results. In this case, organic results will be “sandwiched” between paid results.
More recently, Google is rolling out “call extensions”. These are somewhat similar, but instead of clicking on a phone number, you actually dial an intermediary phone number that Google displays in your ad.
I just read via SearchEngineWatch.com that Google will be rolling out the +1 button on display ads. You’ll be able to “+1” the ad as well as see the number of others who have done so along with photos of those who have plus-one’d within your network.
If you are already familiar with the basic concepts of Search Engine Optimization (SEO) and you are looking for some more advanced strategies, look no further than this great article by Tom Schmitz at SearchEngineLand.com:
If you have keywords that are highly competitive (and these days, who’s keywords aren’t), then you might want to think about repurposing your existing web content or blog post into a short, optimized for SEO video.
One of the more common questions I get asked is that of whether it is okay to bid on trademarked terms of your competitors. For instance, if you are Ford, should you bid on “Chevy” so that your ad comes up on Chevy-related KWs?