What is the ROI of Social Media?

What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?” Obviously Gary was illustrating that just because it may not be possible to provide a quantitative assessment of a campaign, doesn’t mean it lacks ROI. And, for that matter, it doesn’t mean you cannot measure it.

I’ve written about this topic before, specifically about  Facebook’s ROI, as well as measuring social media. Last week I presented on the topic at the Social Media Strategies Summit in Las Vegas.

Tomorrow (2/15/2012), I will be presenting on the subject live, in Northern Virginia as part of Social Media Week (DC). You can find more info about my presentation and how to attend for free here:


We have nearly 200 attendees registered.

If you cannot make it, I will be uploading parts of the presentation (recorded) as well as some materials to this blog later in the week. So bookmark this post and check back in a couple of days for those materials.


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