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Tag: Social Media

Social Media and the Military

I recently spoke with Laural Hobbes of Advanced Military Education about how American Military University uses social media. Here’s a link to the article:

Baltimore – Social Media Analytics Presentation

I will be appearing at the System Alliance Digital 360 conference in Baltimore on Tuesday, March 4

Social Media – Case Study Template

If you are involved in social media management that it’s important that you regularly report on your successes (and failures).

Recap 1: DC Social Media Week – Analytics Presentation

I just got back from spending an afternoon in Georgetown presenting “Get Smart! Make Better Social Media Decisions through Analytics” to a group of about 250 social media enthusiasts at the PowerHouse.

Get Smart! Make Better Social Media Decisions through Analytics

Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives

Social Media & Value

I spend a lot of time working with departments at the University to help them attain value from social media; and I spend a lot of time traveling around the country to share best practices for measuring and reporting on social media. I throw around a lot of terms like “ROI” and “ROO” and “EdgeRank”.

The DC Government & Social Media

I’m not too surprised about this, and find that its a bit sooner than I would have thought. The idea of using social media to listen to your customers and then improve your products and services is not a new concept. It’s certainly our flagship missing at American Public University System – where we use social media to make sure our student experience is exceptional. But we’re known for being a social media savvy organization.

Procedures for Handling Negative Social Media Posts

If you’ve read my posts about handling negative buzz, or even attended one of my presentations in San Francisco, Boston, Las Vegas or Washington, DC., then you’ve probably heard me reference the Air Force’s social media response assessment chart.

How to Handle Negative Buzz on Social Media

Tomorrow (Thursday, October 25), I will be joining the Social Media Strategies Summit hosted by the good folks at GSMI, in Boston, MA (go Bo-Sox!).