Great article on media post regarding the 2010 paid search results:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143089&nid=122741

Not surprising, Google’s market share increased and the Yahoo-Bing relationship created havoc for advertisers (I can relate to this as I observed many unexpected results to search campaigns upon this merger).

CPC for Google continues to rise, and branded search continues to pay dividends for advertisers.