Here are some of the absolutely best articles I have come across of the years with regards to building and optimizing great landing pages and the calls to action (CTAs) that great pages need.
In no particular order:
- ClickZ “The Backward Landing Page” – I love this post!
- Landing Page Rehab by Oli Gardner
- Five Defining Features of Landing Pages 3.0 by Scott Brinker
- Ron Jones, ClickZ – AdWords Quality Scores depending on your landing page
- Case Study in Landing Page Optimization
- 13 Sloppy Mistakes You’re Making With Your Calls to Action
- SEOMoz – basic optimization strategy
- Alex Cohen – Search Engine Watch (paid search optimization)
- Oli Gardner – Traffic Optimization
- HubSpot – 10 Landing Page Optimization Points
- Kathy Long – Conversion SEO – 4 Tips
- Tim Ash – Landing Page Layout Principles
And, if the above pages weren’t enough to get you going, the resource below is one of the most comprehensive and up-to-date analysis of create the VERY BEST FORMs for all types of situations:
Conversion Optimization: An In-depth Guide to Forms
Dan Soschin 
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